Game Time Africa Summit
Morocco 2026 Recap
WHAT A JOURNEY
The Game Time Africa Summit – Morocco 2026 brought together inspiring people from across the African sports ecosystem for meaningful conversations, new connections, and a shared commitment to what comes next.
From powerful discussions to moments of connection, the summit was a celebration of sport, opportunity, collaboration, and the people driving Africa forward.
Relive the Moments
Our official event recap captures the key conversations, memorable moments, and experiences that made Morocco 2026 a truly special edition of Game Time Africa Summit.
Game Time Africa Summit 2026: Market Insights & Key Takeaways
Drawing on twelve expert panels, the Road to 5 workshop with the OECD, and the “Under the Baobab” investor deal room, this report examines how Africa’s sporting potential can become a structured, sustainable and investable industry. It covers market growth, institutional frameworks, infrastructure financing, club governance, talent development, media rights, esports and the entrepreneurs already building Africa’s sports economy.
Key highlights (icon list):
- African sports market: $12B in 2023, projected to reach $20B by 2035
- Morocco as a model: sport accounts for 2.5% of GDP and around 115,000 jobs
- Less than 5% of global sponsorship spending currently goes to Africa
- Case studies from the “Under the Baobab” deal room
Game Time Africa Summit 2026 : Que retenir ?
Nourri par douze panels d’experts internationaux, le workshop Road to 5 organisé avec l’OCDE et la deal room « Sous le Baobab », ce rapport analyse les conditions pour transformer le potentiel sportif africain en une industrie structurée, durable et investissable. Il aborde la croissance du marché, la gouvernance, le financement des infrastructures, les clubs, les talents, les droits médias, l’esport et les initiatives entrepreneuriales du continent.
Points clés :
- Marché sportif africain : 12 Md$ en 2023, jusqu’à 20 Md$ à l’horizon 2035
- Le modèle marocain : 2,5 % du PIB et environ 115 000 emplois
- Moins de 5 % des dépenses mondiales de sponsoring sont consacrées à l’Afrique
- Les enseignements de la deal room « Sous le Baobab »